What Are Key Performance Indicators (KPIs)? 

A key performance indicator or KPI is a measurement used for determining the performance of a professional, team, or entire business. KPIs can be useful for tracking performance over time and evaluating the effectiveness of management strategies like the priority matrix.

What are leading and lagging KPIs?

Leading KPIs measure something that will happen in the near future and lagging KPIs are what has already happened. Examples of a leading key performance indicator include the number of inquiries or placed orders. These will enable you to predict lagging KPIs in the future, such as revenue or total sales.

Employee KPI Examples

Examples of KPIs for employees include:

  • The number of published blog articles per week for a writer
  • Total number of finalized web page designs per week for a UX designer
  • The number of outreach requests sent by a sales specialist within a day

Team KPI Examples

Examples of key performance indicators for a team of professionals include:

  • The number of completed website pages in a month
  • Total monthly traffic volumes for a website
  • Total number of new sign-ups in a month

Company KPI Examples

Examples of KPIs for an entire organization include:

  • Total revenue generated in a specific month or quarter
  • Total number of new partnerships entered within a year
  • The cost of acquiring new customers over the span of a year

Categorized in:

Glossary,